Advisors to Restaurant Executive Change Makers

Project Info

Client: Aprio

Agency: Skyword

Date: 08/2017

Category: Brand & Content Strategy; Ghostwriting

Aprio (formerly HA+W), a Georgia-based premier CPA-led advisory firm that provides private client, tax, assurance, outsourcing and advisory services, reached out to Skyword for content strategy and ghostwriting that aligned with their rebranding.

As a B2B journalist in the foodservice industry, the content lead reached out to me through LinkedIn to help them ghostwrite thought leadership articles that tackle today’s restaurant business challenges, and present tomorrow’s biggest opportunities. created a dozen different pieces, including a double feature on valuing a restaurant for sale. I helped the Skyword team with nuances of foodservice industry lingo, as well as adjusting my tone and content to blend with Aprio’s new brand and the partners’ individual voices.

It was a uniquely challenging and highly satisfying project that led to future engagements with Skyword.

I had the opportunity to work with Amanda on one of my most complex clients. We reached out to Amanda after identifying a gap in our coverage of restaurant-related operations and finances. To say she was a success would be an understatement. She took pains to submit quality, compelling content that consistently hit the mark. In addition, she is a phenomenal collaborator—always willing to tackle revisions and question the status quo. In all honesty, I can’t recommend her highly enough.