Build a Better Health-Inspector Relationship
Project Info
Client: CSP Magazine
Audience: Convenience Store Owner/Operators
Date: 01/2017
Category: B2B Feature Writing
New rules under the Food Safety Modernization Act were shifting regulators’ food-safety focus from reactive to proactive, creating the need for a more transparent and collaborative relationship between inspector and retailer.
Deep research and diverse interviews prompted the editor of CSP Magazine to request I expand the initial story to a 3-part digital series.