An accounting and audit firm with PwC’s longevity creates a mind-boggling amount of content. On a lot of platforms. Across a number of groups and countries. As you can imagine, this makes finding specific guidance for specific situations very challenging for both employees and clients. They reached out to their internal agency, The Experience Center, for help. 

I jumped in and hit the ground running to prepare for a 5-day cross-services, cross-the-pond design thinking accelerator with PwC London’s The Difference, which would result in a project brief and statement of work for a new content system and governance plan. 

After making an informal assessment of the scope, type and platforms of the content involved, I independently led content mapping, card sorting, landing page design and multimedia best practices workshops and presentations for the project leads and stakeholders.

The outputs varied, but ultimately produced action plans across the communications practice, and generated ideas around leveraging emerging technologies (like podcasting, chatbots and artificial intelligence) to define a tool that is the first thought for accounting and audit assistance, and makes problem solving easier. 

Ask me for more details about this project.