PwC’s global insurance client contracted the Experience Center to help with a massive go-to-market strategy that blended legacy and future cyber security products into a holistic, market transforming solution. 

I was added to the engagement team as the “content Swiss Army knife” to lead copywriting for the website, product descriptions, downloadable PDFs, and a marketing video script. They also leveraged my SEO strategy skills to work with the client directly to align keywords, create metadata, define the site taxonomy, and enhance and copyedit any legacy content as needed to fit the new website and boost performance.  

Ask me for further project details.