SpotOn, a company that provides a one-stop-shop for payroll management, point-of-sale (POS) tech, staffing and scheduling software, and other tools for small businesses wants to be positioned as a trusted partner in small business operations.

Their content marketing agency, Skyword, brought me on board to support SpotOn’s blog. My articles speak primarily to restaurant owners, highlighting the benefits of business automation with a robust POS, and how it offers tools to improve the employee and customer experiences, as well as operate more efficiently. I produced both short and long-form articles in the brand’s unique quirky voice and tone.

I also accepted offers to write a whitepaper on “Managing Your Business’s Digital Reputation and Brand” and an infographic with accompanying article on assessing the health of a restaurant’s software and systems. Both pieces guide prospects down the funnel to drive user engagement and conversions.